Meta's Style Sketch: AI outfits from clothes you own

Short answer

Meta has released Style Sketch, a free AI app that builds a digital closet from clothes you already own and suggests outfits from it, including a virtual try-on and day-by-day packing plans for trips. For now it is only available in Indonesia, Singapore and Thailand, and Meta hasn't said whether it will launch in Europe or the US.

What happened

The app appeared quietly on iOS and Android this week, listed under Meta Platforms, Inc. Social media consultant Matt Navarra spotted it on October 28, 2026, and TechCrunch, The Verge, Social Media Today and MediaPost covered it over the following two days. Meta did not respond to TechCrunch's request for comment.

According to its App Store listing, Style Sketch can connect to Instagram and build your wardrobe from photos you've already posted. You can also add pieces by hand: snap a photo, record a short video or import pictures from your camera roll. The app then:

• puts together outfits using only clothes you own, matched to your style;
• shows looks on a "realistic model matched to your body shape and skin tone";
• builds fresh outfits around one item you pick, such as a jacket you rarely wear;
• suggests a look for the day with the weather factored in;
• plans outfits for a trip from your destination, trip length and activities;
• lets you send two options to a friend to help you decide.

The listing says the app is free, and its tagline is simple: "You already own the clothes. Style Sketch helps you actually wear them."

Why people are talking about it

Navarra's post spread quickly on X, and the idea is easy to picture: an AI stylist that already knows your closet from your Instagram grid. TechCrunch notes that apps like Alta and tools in Google Photos already offer digital closets, so Meta's edge is the Instagram connection rather than the idea itself. Style Sketch is also part of a wider wave of small AI apps from Meta in recent months, alongside Vibes for AI videos and Pocket for making games. Some reviewers asked how accurate the try-on images will be, and Meta hasn't shared details about the technology yet.

What it means if you use AI

• AI is moving into everyday decisions. Choosing what to wear is a small, daily task, and that is exactly where helpful AI can save time.
• Using what you have. The app is built around rewearing your own clothes, not shopping for new ones.
• Know what you share. The app's store listing says it can collect data such as location, contacts and other personal information, and it uses Instagram's privacy policy. Read the privacy section before you connect your account.
• Try-ons are previews. A generated model shows an idea of a look, not a perfect fit.

Quick checklist

1. Check availability: right now only Indonesia, Singapore and Thailand.
2. Before connecting Instagram, read which data the app collects in its store listing.
3. Start with a few items added by hand if you'd rather not link your whole profile.
4. Treat try-on images as inspiration, not a fitting room.

Facts come from Style Sketch's App Store listing and reporting by TechCrunch (October 29, 2026), The Verge, Social Media Today and MediaPost. Availability may change; Meta has not announced a wider rollout.

Related reading:

• Amazon's new Alexa+ devices: an AI frame, clock and camera
• How to use AI as a personal assistant: 12 everyday tasks it handles well

Cover image: shirts on hangers. Photo: "Too Much Plaid" by Ewan Munro, Wikimedia Commons, CC BY-SA 2.0. Not an image of the app.